Chatbot Technology vs Apps

Chatbots vs Apps: Are Chatbots Set to Dominate User Experience?

You’d be living under a rock if you hadn’t noticed that Chatbots have been on the rise in recent years, and that they’ve readily been adopted in a range of settings. It is estimated that Chatbot technology services will only continue to grow in favour, and that by the end of 2020, 85% of customer interactions will be managed without a human being involved in the process. With this information in mind, it’s a good time to discuss the role of apps and to explore whether they are slowly taking a backseat to Chatbots.

First, what is a Chatbot?

Chatbots are a service powered by artificial intelligence and natural language processing that you can interact with via a chat interface to serve all your needs in the mobile universe – but before moving past the benefits of Chatbots for your business, let’s get one thing straight- they haven’t bumped out the competition just yet.

Apps role in the digital landscape

In 2017 there were 268 billion mobile downloads generating a revenue of approximately $77 billion – that weighs in at more than $45 billion in 2015.

As apps are quick and convenient, they are an integral aspect within a range of devices that we use from smartphones, to tablets and watches, laptops and TVs. Apps have established themselves as a singular interface through which we interact with all our smart devices.

But nothing, no matter how convenient it is, stays the same forever: Where people tend to download up to 30 apps, they still only use a few of them on a daily basis. App downloads have reached a plateau despite a growing number of devices. This indicates that people have moved away from downloading a range of applications and stick to the ones they know or are popular.

Other problems that apps suffer from include monetisation via annoying ads, payment requirements, UI acclimation, hardware changes and sign up issues.

W

hile apps themselves are great tools to transform your business, they are not immune to negative feedback courtesy of both customers and developers in the market.

Although chatbots provide an answer to all your business needs and are the future, by no means will they entirely replace apps in the same way as apps didn’t entirely replace websites.

Chatbots are the future and they will continue on the trajectory of dominating the user experience by offering extensive customer assistance, 24/7 available customer support, proactive customer interaction and increased customer engagement as they evolve.

Wanting to know more about chatbot tech and how it can make life easier for business owners? With so many benefits to offer, companies that fail to implement Chatbots in their operations will suffer long and slow. Don’t miss out! Reach out to the team at One Stop Blockchain and  have one of our experts explain the benefits in person.

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