Website Plan

Having a Website Built? Use These Briefing Tips for Best Results!

Ready to approach a design team about your website? Exciting times ahead! No idea what you need to know before pitching? We can help.

Getting Started:

You’ll be needing a solid brief and a clear idea of how to present your ideas to the design team. When it comes to design and development, there’s one thing every involved party should be made privy to:




Brief, as a word is bandied about quite casually – but we stress this: briefing should never be a casual event. If your expectations are high- and they should be, you need to understand the value of a well-structured, carefully considered brief.

Here’s why

A brief is used as a point of reference for a project. It should contain a thorough description of your objectives, including a budget and a deadline. It is recommended to have your brief prepared prior to meeting with a web design team in order to be sure your expectations are communicated. Here’s what to include in your brief.

  1. Your business agenda
  2. The website you expect
  3. Your audience, both projected and engaged users
  4. Your design expectations
  5. Your budget, timeline and levels of interaction expected.

Rules about pitching your brief.

It’s not uncommon to find yourself with only a little time to compile a good solid brief. If you can’t find time to implement the level of detail most designers prefer, at least submit some form of written, clear documentation regarding your requests.

Not great at explaining your ideas?

Lots of people have fabulous ideas but struggle to get them out in a meeting or on a page. If you identify as someone who is prone to missing steps out, or remembering vital information later, a brief is your greatest ally. Anything you include in a brief can be expected to be achieved, and if not, it should be managed and resolved accordingly by your team.

When it comes to your expectations of the actual website you’ll see online, it can be tricky trying to explain what you want if you aren’t familiar with design or style terms. Here’s what to consider when you tackle the style objectives in your brief.

Firstly, why you need it.

  • Next, what works/doesn’t work about your current design- if they exist.
  • Use other site links to convey your preferences
  • Think about the usability of your site: what features does it need?
  • What does your ideal website look like? Good descriptive terms include:

Exclusive or inclusive projection, minimal or detailed, professional vs casual, modern vs traditional, gendered or non-gendered.

While Home page and About us are fairly standard and consistent, think about service pages FAQs, image galleries, online forms, subscription pages and landing pages, blog and content pages ( like newsreels)

Providing details about your market and their agenda is also important. Who are they? How old are they? Where do they live? Is gendered marketing a focus?

Finally, the golden rule of briefing:

Never, ever leave your team with a verbal brief and nothing or little else. A verbal brief is problematic for a number of reasons, but mostly, because there’s no anchoring information left to go on for the team you’ve engaged. Other reasons verbal briefs don’t fly:

  • Words on a page outweigh handshakes.
  • If you’re prone to forget, written briefs are the only way.
  • Don’t want to spend hours on the phone discussing details? Supply the brief.
  • Want to set limits on when, where, how you can be reached? Supply it in the brief.
  • Verbal briefs motivate lost funds and time. If your team need to chase you for days over a small but instrumental concern, you are only limiting yourself.
  • Verbal briefs give the impression of vague deadlines. Want it done on time? Deadline in caps.

Would you like to talk with a skilled web designer about your project today? One Stop Blockchain are committed to delivering results on the projects you stand behind. For expert support and a design team that truly understand, speak with our leading legends today.

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