Creating a tone of voice for your business and getting your team and external partners to adhere to it is one of the most critical aspects of branding. In this highly competitive and fast-paced world of multiple media channels, with different bloggers and PR firms all contributing to your marketing content, ensuring everyone understands and adheres to your brand’s tone of voice is critical. For example, if your business or brand is innovative or trustworthy, but the tone of your communications does not reflect this, your brand will not be trustworthy.
What is the Tone of Voice?
The tone of voice is not what you say, but how you say it encompassing the words you choose, their order, rhythm, and pace. It reflects not only your brand personality but your values as well. However, in the world of business and digital marketing, the phrase tone of voice refers to written rather than spoken words. A business’s tone of voice gets reflected in all the written marketing materials such as website, social media messages, invoices to customers, direct emails, printed flyer, and packaging.
Why is the Tone of Voice Important?
- It sets you apart from the rest
The tone of voice of your brand should be distinctive, recognizable and unique. Think of your company as a person. For instance, if every time you meet a person their personality, manner, and way of communicating changed, you wouldn’t have a clue how to interact further. So, maintaining a consistent voice and tone, you give your business a personality, something that a customer can use to tell you apart from the rest.
- It builds trust
Why do we always go to the same supermarket when there are plenty of others just as close as that one? This is because we all like familiarity. It enables us to process efficiently both mentally and physically, and we know which shelf the product will be. We trust things we know and automatically feel more at ease. The use of language in a consistent manner works in the same way. The business starts to feel familiar to the customer’s thus building trust.
- It can influence and persuade
Once you have gained the trust of the customers, you can then use it to shape and inform their decisions. However, people can be very sensitive to language, forming impressions of people as soon as they begin to hear or read their words. So, carefully choose your words by staying true to yourself and maintaining your tone throughout your communications. With this, you will on the way to clinching that sale.
These are just a few of the reasons why the tone of voice matters to your brand and business as a whole. Give your business a tone of voice of its own, as if it were a person with its personality and style speaking directly to your customers and ask yourself, what is your brand personality? If you are still not sure how to answer that question, then getting in touch with the content development team at One Stop Blockchain and Cloud Solutions would help. Reach us by filling an online form or email us at [email protected].